I went to our local HEB to buy groceries. And my daughter showed me how more and more of the things I buy are shrinking in size but cost the same. An article I found!
Consumers might not have noticed, but their bottles of Coke are slimming down: The cap on the 20-ounce bottle is a tad smaller these days and 24 percent lighter.
Kraft Foods Inc.’s new salad dressing bottles have gone on a diet as well. They use 19 percent less plastic and take up less space in shipping containers.
Seemingly mundane packaging modifications can lead to important cost savings for big food companies as they grapple with soaring commodity and energy costs.
Food companies also are turning to another packaging tactic in the cost war: shrinking the contents inside. Over the past several months, products ranging from mayonnaise to breakfast cereal have been stuffed into containers that hold an ounce or two less but cost the same.
Shrinking a container is less obvious to consumers than raising prices, said Chris Waldrop, director of the Consumer Federation of America’s Food Policy Institute. He doesn’t fault foodmakers.
Shrinking groceries
